Students explore international strategies, special goals, decision making processes across several countries and the selection of entry strategies for foreign markets.

This course is a study of developing and administering current techniques of data collection, statistical and computer analysis of data and the oral and written presentation. Applications of marketing research information are analyzed for relevant business situations.

This upper division marketing course discusses the strategic implementation of online digital media tools as they relate to a firm’s integrated marketing communication strategies. The primary focus of this course will be on understanding social media, how to build successful social media marketing strategies, and how to track their effectiveness through a hands-on Digital Marketing Plan project. Students will use several real-world cases to examine course topics, effectively and concisely communicate marketing analysis and recommendations.

This course discusses the use of social media analytics tools in order to assess if the current social media plan is successful in achieving its set goals. You will learn how to setup and use some of the leading web analytics tools available such as Google Analytics, Woopra, SocialAnalytics, Webtrends Analytics, Twitter Analytics, Facebook Analytics and/or Visistats. These tools use several techniques including server log files, cookies, web bugs, and page tagging. The course will also cover the key performance indicators for a website which are referred to as Website metrics.

Designed for an increasingly competitive environment, this course explores how marketing has become a responsibility of all employed in the healthcare field. Students are introduced to unique strategies and techniques as well as proven marketing concepts. Terms and theories are explored using case studies.