Digital Marketing / Bachelor of Science
Program: BS-DGMK-2
Total Credit Hours: 120
Major Credit Hours: 64
Degree Requirements
| Code | Title | Hours |
|---|---|---|
| Core Courses | ||
| ECON 20000 | Basic Macroeconomics | 3 |
| ECON 20100 | Basic Microeconomics | 3 |
| ACCT 12000 | Principles of Accounting 1 | 3 |
| ACCT 12100 | Principles of Accounting 2 | 3 |
| BSAN 34900 | Business Statistics | 3 |
| BSAN 35000 | Decision Science | 3 |
| MKTG 20000 | Principles of Marketing | 3 |
| BSAD 20000 | Principles of Management | 3 |
| BSAD 30000 | Business Communication in the Digital Age | 3 |
| College of Business Seminar | 1 | |
| FINA 20000 | Principles of Finance | 3 |
| BSAN 20000 | Accounting and Business Information Systems | 3 |
| BSAD 25000 | Business Law 1 | 3 |
| BGEN 39600 | Accreditation Assessment Exam | 0 |
| MATH 17000 | Finite Mathematics | 3 |
| or MATH 20200 | Business Calculus | |
| Major Area Courses | ||
| MKTG 30500 | Introduction to Digital Marketing | 3 |
| MKTG 37600 | Digital Marketing Strategy | 3 |
| MKTG 40200 | Public Relations | 3 |
| MKTG 47000 | Marketing Strategy | 3 |
| COMM 38200 | Web Design | 3 |
| BSAN 45500 | Web Analytics | 3 |
| Select two of the following: | 6 | |
| Consumer Behavior | ||
| Design Thinking | ||
| Marketing Research | ||
| Introduction to Graphic Design | ||
| Digital Filmmaking | ||
| Total Hours | 64 | |