The Bachelor of Arts degree in Public Relations/Advertising program prepares students for dynamic careers in strategic communication, including PR, advertising, social media management, and media relations. 

This major combines theory with hands-on learning, focusing on writing, digital marketing, media relations, and strategic planning. Students develop creativity and practical skills through courses in market research, web design, content creation, and event planning. Real-world experience is integrated through community-engaged coursework and co-curricular activities such as CoHFAC Social Media, The Flyer student newspaper, Lewis University Television Network (LUTN), WLRA Radio, and internships. A minor in Public Relations/Advertising is also available. 

Majors in Public Relations/Advertising may not double major in another Communication Department major unless they take a separate set of 4 upper-division Communication courses (12 credit hours) in the second major.